Dubai · United Arab Emirates
ERAYA INC. is an advisory firm in Dubai. We work with principals, owners and institutions on how a business is positioned, how its programmes are run, and who it should be sitting across the table from.
The firm
ERAYA INC. was formed for the point at which a business is capable but not connected. The operator with a proven model and no route into a new market. The owner with capital committed and no partner they would trust to execute. The institution looking for a counterparty who will still be there in year three.
We work by mandate, with a short client list and senior people on every engagement. Our role is to set the commercial position, hold the programme together while it is delivered, and manage the relationships that decide whether it succeeds.
Advisory
One firm, three licensed disciplines, carried by the same team from first meeting to close of mandate.
Managing how the business is understood by the parties whose decisions actually move it.
Holding a mandate together once it is live: scope, sequence, owners, budget and dates.
Deciding what the business is, who it is for, and how it enters the market it is aiming at.
ERAYA INC. holds Professional Licence 1647285, issued by the Department of Economy and Tourism, Dubai, for Public Relations Management, Project Management Services and Marketing Management. We advise and coordinate. We do not act as principal, and we do not provide legal, tax or financial advice.
Approach
We start with the business as it actually is: what it can deliver today, what it cannot deliver yet, and where it stands against the market it intends to enter. You get an honest read before anything is committed.
We set the commercial position and the shape of the mandate. Objectives, scope, sequence, the parties required, and the standard by which the work will be judged, agreed in writing before it begins.
We bring the right parties into the room. Partners, operators, institutions and advisers, introduced with proper context on both sides, so the first meeting is a decision and not an education.
We stay on the mandate while it is delivered. One workplan, one reporting line, and continuous management of the relationships around it until the objective is met.
Sectors
We know a small number of sectors properly, and decline the rest.
Selected mandates
Described, not named. Discretion is part of what a client is paying for.
Dubai · Market entry
Positioning and market entry plan, followed by introductions to the local partners and authorities required to trade. Run to a single workplan from first meeting to opening, with one reporting line to the board.
Abu Dhabi · Institutional engagement
We built the case, prepared the principals for the room, and managed the relationship through eleven months of engagement. Both sides came to the table already briefed on what the other needed.
Dubai · Programme oversight
We took over coordination, replaced parallel reporting with a single monthly pack, and returned the programme to its original completion date without changing the scope.
Names, counterparties and figures are discussed under a mutual non disclosure agreement.
Contact
We take on a limited number of mandates at any one time. If we are not the right firm for it, we will say so in the first conversation and point you to someone who is.